Simon Sinek’s Speech NO ONE Wants To Hear — One Of The Most Eye-Opening Speeches

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how do you explain when others are able to achieve things that seem to defy all of the assumptions why is Apple so Innovative year after year after year after year they’re more Innovative than all their competition and yet they’re just a computer company they’re just like everyone else they have the same access to the same Talent the same agencies the same Consultants the same media then why is it that they seem to have something different why is it that Martin Luther King led the Civil Rights Movement he wasn’t the only man who suffered in a pre-civil rights America and he certainly wasn’t the only great orator of the day why him and why is it that the Wright brothers were able to figure out controlled powered man flight when there were certainly other teams who were better qualified better funded and they didn’t achieve powered man flight the Wright brothers beat them to it there’s something else at play here about three and a half years ago I made a discovery and this discovery profoundly changed my view on how I thought the world worked and it even profoundly changed the way in which I operated it as it turns out there’s a pattern as it turns out all the great and inspiring leaders and organizations in the world whether it’s apple or Martin Luther King or the Wright brothers they all think act and communicate the exact same way and it’s the complete opposite to everyone else all I did was codify it and it’s probably the world’s simplest idea I call it the Golden Circle why how what this little idea explains why some organizations and some leaders are able to inspire where others aren’t let me Define the terms really quickly every single person every single organization on the planet knows what they do 100 some know how they do it when you call it your differentiating value proposition or your proprietary process or your USP but very very few people or organizations know why they do what they do and by why I don’t mean to make a profit that’s a result it’s always a result by why I mean what’s your purpose what’s your cause what’s your belief the human brain cannot comprehend the negative it is incapable I’ll give you an example don’t think of an elephant uh can I tell the human brain not to do something and so what happens is we very often reinforce things when we put things in the negative I can’t get a part or I can’t do this versus I’m going to keep doing this I’m going to keep doing this it’s such a huge thing to convert things into the affirmative you’re supposed to do with children as well instead of saying to children don’t eat on the couch we’re supposed to say eat at the table right we tell people what we want them to do not want them what we don’t want to do pilots know this it is well known in the pilot community that when you tell a pilot don’t hit the obstacle they’ll hit the obstacle because what they’re doing is focusing on the obstacle skiers know this if if you ever seen skiers go through trees it’s very easy it’s actually surprisingly easy if you go through trees on skis you go don’t hit a tree don’t hit a tree don’t hit a tree guess what you’re watching you’re only looking at trees all you’re doing is seeing trees you don’t understand how anyone can ski with all these trees as opposed to follow the snow follow the path follow the path the only thing you see is the path skiers know this if you say don’t hit a tree you’ll hit a tree you won’t be able to find a path because all you see is millions of trees if you say only follow the path you actually don’t see any trees there’s actually very sparse trees there’s plenty of path there’s plenty of snow it’s the same thing for you if you focus on the obstacles all you will see is obstacles if you focus on the path through the trees all you will see is path through the trees it’s your choice how you choose to perceive your own career it’s literally perspective I don’t think you can motivate the unmotivated I don’t think you could motivate people people either are motivated or unmotivated I think you can inspire people you can motivate people with sticks and carrots you know offer them Bounty or threatened punishment and you’ll get behavior that you want is there loyalty is their love absolutely not usually when people are unmotivated it’s not necessarily them it might be the situation they’re in maybe they don’t belong in the culture maybe they feel unseen or unheard maybe they’re scared maybe they’re unprepared when somebody’s unmotivated let’s not label them as unmotivated first what are the 20 other things that it could also be let’s start there when I was writing leaders At Last I got to the point where I couldn’t do it it was too difficult I couldn’t organize all the information it was just too complicated I I couldn’t do it and I’ve been trying for months I probably missed multiple deadlines and I was sitting at my computer and I decided that I had to give up I couldn’t do it and so I got up and went for a walk and I was literally planning my exit I was going through the steps I was going through the checklist of quitting I knew that I have to give my Advance back to the publisher because technically I’m in breach I knew that I would be humiliated but I Was preparing myself for it and that I would get over it I was also rationalizing that it was okay to quit I told myself there were thousands ten thousand books published every single year no one will miss this one book and I literally went through the steps to prepare myself for what I had to do to quit I’m not sure why I did this but I called a friend of mine who at the time was in the Air Force Special Forces and I don’t even think I said hello when he picked up the phone I simply asked the question what do you do when you can’t complete the mission and as is his habit he just started telling me a story he was a helicopter pilot and they had a mission in Afghanistan that was a suicide mission all the intelligence showed that the area defenses were just too great and none of them were going to come out alive and it wasn’t going to be one of those kill Hitler missions where we’re all going to die but we’ll kill Hitler this is like we’re all gonna die and the mission will also fail and he was preparing his helicopter for this Mission and his wingman turned him and said what do we do we’ve got wives we’ve got kids do we refuse to go what do we do and my friend turned to him and they said this is what we signed up for we go he asked me he said is this book more or less powerful than start with why I said the research has impacted Me Greater it’s more powerful he says all right I’m going to tell you a funny story before I met you I’d become disillusion with the Air Force and I was going to quit and I found this cookie little book called start with why and it completely reinspired me and I decided to stay and I’m a better leader now than I was before because of that book and if you’re saying that this book is more powerful than the first one then we need this book he said this is what you signed up for you have no choice clearly our lives are finite we’re born we die we come we go but life is infinite The Game of Life will continue with us or without us which means every single one of us has a choice we don’t get to choose the nature of the game Life is infinite we don’t even get to choose if we want to play in the game or night once you’re born you’re in it we get one choice do you want to play with a finite mindset or do you want to play with an infinite mindset play with a finite mindset means waking up every day and say I’m going to be the best I’m going to be better than everybody else I’m going to accumulate more power more responsibility more money whatever it is whatever whatever your metric is I’m gonna I’m gonna get more than anybody else me and when you die you take none of it with you or we can choose to live our lives with an infinite mindset which means I’m going to leave this world the school in better shape than I found it it means I’m going to devote my life to see that those around me rise and we know that we’re living with an infinite mindset because our obsession is seeing that we have an impact on the lives of the people around us we’ve all had teachers and some of you are those teachers we’re 20 or 30 years from now I can go to one of your students and say you’re a remarkable human being you’ve accomplished so much in your life how did you become the person you are today and they will tell me your name we all remember the teacher who believed in us we all remember the teacher who had our backs we all remember the teachers saw something in us that nobody else saw we’ve forgotten all the others but we remember those couple and that’s what it means to live with an infinite mindset it means we divert ourselves to that mindset for everyone in our lives that other teachers will say that about us other principles will say that about us other students will say that about us our friends will say that about us I am who I am today because of you and I will commit to live the same life that you taught me how to live and you will literally live on beyond your own lifestyle your own lifetime that when you’re gone others will carry your work for you this is what it means to live an infinite life and it is just a choice



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  1. All the great people, enterprises… think act and communicate in a specific way, the golden circle "Why, How, What" everyone who is successful knows what they do 100%!
    And a few know why they do, what is theyre believe. And they just say: I'm keep doing this. Focus on the obstacles all you can see is obstacles.. its your choice. You can inspire people but not motivate them. Its the situation they in thats why they dont start anything.. theyre place to life, to afraid idk lazy…
    Prepare yourself over a no or an idea that turned into nothing.
    If you cant complete the mission, than you go in and embrace it.
    Start with a why, if you have a reason and argument for it, than do it!
    We have a choice, wake up with an infinite mindset, you are the best and will getting anything you want and leave this world in a better shape!
    You are what you are, but its your choice to get better and carry on until you achieve anything you want!